Last week, the ApplicationLink team travelled from Amsterdam to Orlando for IT Nation Connect Global 2026, one of the major events bringing together the global MSP community. Hosted at Rosen Shingle Creek from November 4–6, the event welcomed more than 4,000 attendees, 130+ exhibitors and a wide range of technology vendors, MSPs and industry professionals. For us, it was a great opportunity to strengthen existing relationships, meet new vendors and explore where new partnerships and integrations could create value for the MSP ecosystem.
After a nine-hour direct flight from Amsterdam, we arrived on Tuesday afternoon. It didn’t take long for the networking to begin. What started with food and drinks at the hotel bar quickly turned into interesting conversations with other vendors. Wednesday gave us some time to explore Orlando before the official programme kicked off with the welcome reception, followed by an amazing performance from T-Pain. A great start to a few busy days ahead.
Thursday was all about business. We spent the day on the expo floor catching up with existing partners, meeting new technology vendors and discussing potential opportunities for collaboration. With ApplicationLink operating at the intersection of MSPs, software vendors, distributors and business platforms, events like IT Nation Connect Global provide the perfect environment to discover where systems, processes and ecosystems could be better connected. Several conversations resulted in promising ideas for new partnerships and integrations that we are now actively following up on.
After a productive day, there was also time for some fun. The IT Nation community headed to Universal’s Islands of Adventure for the exclusive Universal Studios Takeover. Attendees had after-hours access to attractions, food and drinks throughout the park. It was an impressive setting and another great opportunity to continue conversations in a completely different environment.
On Friday, we returned to the expo floor for one final round of meetings and conversations before wrapping up our visit. With temperatures reaching around 29°C, we managed to squeeze in a few hours by the pool before heading to Orlando International Airport and returning to a considerably colder Netherlands.
Looking back, IT Nation Connect Global 2026 was well worth the trip. An impressive venue, a fantastic community and, most importantly, many relevant conversations that have opened the door to exciting new opportunities for ApplicationLink. A special thank you to Davina Collins for her help and guidance leading up to the event. Now that we’re back, the real work begins: turning those conversations into partnerships, integrations and new ways to create value for our customers and partners.
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